AGMC introduced the AGMC Running Club, marking the first edition of a new community-focused initiative.

The kickoff experience began at the AGMC showroom, where participants gathered before setting off in a coordinated convoy of BMW and MINI models. The drive formed an integral part of the morning, reflecting the brands’ emphasis on performance and everyday versatility while extending the experience beyond the showroom.

The route led to Dubai Water Canal, where participants took part in a group run along the waterfront, creating a shared moment centered on movement and community. As the first edition, the format sets the tone for future runs, with locations and experiences set to evolve over time.

Following the run, attendees returned to the showroom for a light breakfast, bringing the morning to a close in a setting that connected the full experience.